
Global campaign for the launch of Starbucks premium instant premium range.





On many occasions images of simple appearance carry behind the work of many people who make everything fit. This is the case, a campaign will have hundreds of executions for all channels and will be launched in more than 15 markets, including Brazil, Chile, Mexico, Australia, China, Hong Kong, Japan, Malaysia, New Zealand, Singapore, Taiwan , South Africa and the United Kingdom.
Many thanks to the McCann group for entrusting us with this worldwide launch, which in addition to taking care of the photographic part they also relied on our experience to synchronize and choreograph horizontally, from the approach to the CGI and post-production of the visuals. Many thanks also to the entire team that has made it possible:
Many thanks to the McCann group for entrusting us with this worldwide launch, which in addition to taking care of the photographic part they also relied on our experience to synchronize and choreograph horizontally, from the approach to the CGI and post-production of the visuals. Many thanks also to the entire team that has made it possible:
-Maribel and Carmen de Essencial for making everything fit, and for always taking care of us.
-To all the McCann, MRM, Craft, Momentum team for making this possible.
-To CANADA, for making us feel at house.
-To Mach Studio for those perfect, flawless CGIs. In that precise order in planning and execution.
-To Diego Speroni for his unmistakable barite, for that infinite disposition and that good energy (even though the world was ending;)
- Thanks to the team of baristas who both in Madrid, Barcelona and Geneva made those perfect coffees that we needed.
THANKS TO EVERYONE.
THANKS TO EVERYONE.